Don’t Panic – a good lesson to remember

Yesterday I published my second knitting pattern, A Modern Victorian Shawl. This time around I wanted to get a better feel for where sales come from – does time of day make a difference, are they coming from the New Patterns feed or forums I’ve posted in?


Photo by Lili Vieira De Carvalho

The strategy I devised was to post the pattern in the morning to catch both European and North American viewers instead of eagerly adding the listing at 12:03 am when North America is sleeping. Secondly, resist the urge to post it in forums, on my blog or anywhere else (other than the JahDoily Knits sites, Ravelry, Etsy and Craftsy). When the attention slows down, then it post to other areas but allow enough time to pass that I can try and determine the source of the sale. A strategy, isn’t it nice to have a plan.

Up went the pattern at around 10am – admittedly a little later than I originally intended but I still felt like a good time. Almost imminently little hearts started to accumulate and it was added to a few queues. Obsessively I’d bounce back and forth between the pattern page and my designer’s page watching to see the numbers change. As captivating as this was, missing was the little double chime of two emails coming in – notifications of paypal payments and download receipts. Silence. For hours, more hearts, the occasional queue. No sales.

Looking for some friendly encouragement I posted an image to Instagram. My fellow instagram knitters are good source for a boost.

By 6 pm my heart was sinking and I was beginning to second guess all the time and energy I’ve invested in these patterns – in myself. I was in need of a distraction, something that would remove me from close proximity of the laptop. So out for dinner we went and I agreed to go on Craigslist excursion to Richmond (totally different story but I now have a bike). The entire time we were out I left my iPhone in my pocket, that my data is running low added motivation to remain offline, but the second we walked through the apartment door out came my phone, safely back on wi-fi.

Bing, bing, bing, bing.

Two sales, four minutes apart. One originating from Ravelry, the second an Instagramer who had just begun following me earlier in the week. Just like that, mood lifted. Life is good. I only took two sales to validate endless hours.

A few more sales today has me on the “hot right now” list. Not in the top 20 mind you but in the top 100. My design was sitting directly above a Steven West shawl and not far below the Holden shawlette which I thought pretty awesome. It has dropped back a few pages now but is still in good company.

So, I’m resuming my resolve to refrain from posting to the forms yet. Things might not happen quickly but there is movement. Keep designing, publish often and when I do, get out of the apprentment and enjoy the day.

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